Cold calling is dead. Cold calling never works. You’ve heard it all. You’ve also heard that social selling is the new way to sell, that people nowadays prefer to have control over their purchasing decisions, and that people are overwhelmed with telemarketing calls.

Some of those are true, some are not, and some are neither true nor false. The changes in the marketing landscape have driven companies to innovate on their current sales strategies and practices.

With the emergence of giant digital marketplaces like Amazon and eBay, consumers now have more control over their purchasing decisions. But not all of them are satisfied by simply looking at product thumbnails and by reading product descriptions. Some of them have questions to ask and that’s when they turn to search engines. They hope to find an answer one way or another.

In their search for information, they may end up contacting a brand directly by email, by phone, or by a messaging app. In doing so, they have effectively opened an opportunity. An opportunity for a courtesy contact that may progress to become relationship characterized by a nurtured dialogue.

Others call this nurtured dialogue cold calling. Some refer to is as warm calling. Some call it telemarketing. But whatever you call it, it’s a sales strategy that is alive and kicking. It just needs a little fix in order for people to appreciate it.

[The Psychology of a Cold Call –  Tips for Successful Cold Calls]

In this book, you’ll learn about the framework that represents a customer’s journey towards making a purchase decision, the misconceptions about cold calling, some recent statistics, and a collection of tips.

You’ll also learn about the psychology of the cold call discussed in the sales person’s perspective, in one aspect of the call flow, and in the prospect’s perspective.

Our book is about what makes a cold call work and how to build a successful cold call campaign. Learn about scripts and objections. Learn how your customer thinks and how you are probably thinking as yo work through the cold call process.

Cold calls are a key component in every successful sales campaign. Even if you use your website or other digital means to get leads, being able to complete a successful cold call or perhaps you would refer to it as a warm call at this point but that doesn’t matter. The process is essentially the same and building a connection with your potential customer is the key to any successful sales strategy.

The worst thing a professional sales person can do is assume that digital marketing will close sales. Yes, there are some industries where you can use email campaigns to close a sale but as a rule these campaigns still don’t beat out a good cold call.

We want you to learn about the buying decision process, cold call myths, what is going through your mind as the sales person, how the call will flow and what your potential customer is likely thinking.

Don’t worry as we cover overcoming objections and give lots of tips to make you more successful as well.