Why do you Need a Sales Strategy Plan? We are continuing our look into Sun Tzu’s The Art of War and how it applies to sales and cold calling. Today we are looking at the passage: “Now the general is the bulwark of the State; if the bulwark is complete at all points; the State […]
Cold Calls can be Frustrating In the Art of War, Sun Tzu says: “The general, unable to control his irritation, will launch his men to assault like swarming ants, with the result that one-third of his men are slain, while the town still remains untaken.” You are saying how in the world does this apply […]
In Sales let your goal be Closing the Sale We are going to continue our study of Sun Tzu today and talk about one of his teaching, “In way, then, let your great object be victory, not lengthy campaigns” and how we can apply this to a sales strategy. How does what Sun Tzu speak […]
Waging War or Sales One of my favorite things is to read Sun Tzu’s The Art of War and find ways to apply it to various events in life. Today, I want to take one of the passages and relate it to an overall sales strategy. This is the quote from Sun Tzu: “When you […]
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