Category: Sales Training

Perfect Cold Calls

Perfect Cold Calls

Perfect Cold Calls Just as in everything else, practice makes perfect in cold calls and a practice regiment should be included in any successful sales plan. In Sun Tzu’s The Art of War he says, “What the ancients called a clever fighter is one who not only wins, but excels in winning with ease.” What […]

Cold Calls can be Frustrating

Frustrating Cold calls

Cold Calls can be Frustrating In the Art of War, Sun Tzu says: “The general, unable to control his irritation, will launch his men to assault like swarming ants, with the result that one-third of his men are slain, while the town still remains untaken.” You are saying how in the world does this apply […]

How to Create a Cold Calling Script

How to Create a Cold Calling Script Creating a cold calling script is a huge help when it comes to starting a new cold call campaign. Each script should be tailored to the particular campaign you are running. Not necessarily tailored to the particular customer, the sales script should be designed flexible enough to survive […]

Is Sales Right for You?

Is Sales Right for You

Is Sales Right for You? Might be a strange question to be asking if you are already in sales, but the truth is it does take a certain type of person to be successful in sales. That does not mean you can’t be average in sales if you are not that person but you will […]