Category: Sales Strategy

The New Psychology of Cold Calling: Turning Conversations into Conversions

Cold calling—it’s the sales technique everyone loves to hate, right? But here’s the thing: what if cold calling isn’t as “cold” as you think? With the right approach, you can transform these nerve-wracking conversations into meaningful interactions that convert into sales. This is the new psychology of cold calling—no pushy sales pitches, no robotic scripts, […]

The Buying Decision Process

Buying Decision

The Buying Decision Process   First introduced by John Dewey in 1910, the Buying Decision Process plays a crucial role in understanding your customer’s journey towards buying your products.  If you know ‘the road’ that your target customers take in order to formulate their buying decision, then you are more likely to have a positive […]

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