Perfect Cold Calls Just as in everything else, practice makes perfect in cold calls and a practice regiment should be included in any successful sales plan. In Sun Tzu’s The Art of War he says, “What the ancients called a clever fighter is one who not only wins, but excels in winning with ease.” What […]
Most common Sales Objections Sales is hard, you have heard me say that many times before. But, as part of any sales plan or sales strategy you have to know how to deal with cold call objections. The first step in handling cold call objections is determining what they are, BEFORE you hear them from […]
Cold Calls can be Frustrating In the Art of War, Sun Tzu says: “The general, unable to control his irritation, will launch his men to assault like swarming ants, with the result that one-third of his men are slain, while the town still remains untaken.” You are saying how in the world does this apply […]
How to Create a Cold Calling Script Creating a cold calling script is a huge help when it comes to starting a new cold call campaign. Each script should be tailored to the particular campaign you are running. Not necessarily tailored to the particular customer, the sales script should be designed flexible enough to survive […]
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