Salespeople love to talk about closing deals. But in reality, sales is more about customer satisfaction and retention. A good sales script can help salespeople stay customer-focused and deliver amazing customer experiences. A sales script helps salespeople nail customer conversations, drive customer satisfaction, and close deals faster. However, writing a sales script isn’t an easy […]
How to Maximize Your Results With a Powerful Sales Script
A sales script is a vital step in closing more sales. In this blog, we’re going to cover what a sales script is, why you should use one, and how to write an effective sales script. By the end of this blog, you’ll have all the tools you need to create your own sales script […]
Cold Calling Myths
Cold Calling Myths There has been a lot of negative publicity surrounding cold calling. And it happened at a time when social selling was just positioning itself as a way to market digitally. While pundits reject the notion that cold calling is still an effective sales strategy, there are those who believe otherwise. Unfortunately, there […]
The Buying Decision Process
The Buying Decision Process First introduced by John Dewey in 1910, the Buying Decision Process plays a crucial role in understanding your customer’s journey towards buying your products. If you know ‘the road’ that your target customers take in order to formulate their buying decision, then you are more likely to have a positive […]
Cold Calling is Dead
Cold calling is dead. Cold calling never works. You’ve heard it all. You’ve also heard that social selling is the new way to sell, that people nowadays prefer to have control over their purchasing decisions, and that people are overwhelmed with telemarketing calls. Some of those are true, some are not, and some are neither […]
Perfect Cold Calls
Perfect Cold Calls Just as in everything else, practice makes perfect in cold calls and a practice regiment should be included in any successful sales plan. In Sun Tzu’s The Art of War he says, “What the ancients called a clever fighter is one who not only wins, but excels in winning with ease.” What […]
Why do you Need a Sales Strategy Plan?
Why do you Need a Sales Strategy Plan? We are continuing our look into Sun Tzu’s The Art of War and how it applies to sales and cold calling. Today we are looking at the passage: “Now the general is the bulwark of the State; if the bulwark is complete at all points; the State […]
Most Common Sales Objections
Most common Sales Objections Sales is hard, you have heard me say that many times before. But, as part of any sales plan or sales strategy you have to know how to deal with cold call objections. The first step in handling cold call objections is determining what they are, BEFORE you hear them from […]
Cold Calls can be Frustrating
Cold Calls can be Frustrating In the Art of War, Sun Tzu says: “The general, unable to control his irritation, will launch his men to assault like swarming ants, with the result that one-third of his men are slain, while the town still remains untaken.” You are saying how in the world does this apply […]
In Sales let Your Goal be Closing the Sale
In Sales let your goal be Closing the Sale We are going to continue our study of Sun Tzu today and talk about one of his teaching, “In way, then, let your great object be victory, not lengthy campaigns” and how we can apply this to a sales strategy. How does what Sun Tzu speak […]
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