When is the best time of day to call a prospect for the best response? Is it early morning, late at night, or maybe even late afternoon?
There’s no one-size-fits-all answer to this question. It depends on the prospect and the industry. However, there are certain times of the day when calling leads is more effective than others. Some of them are obvious, while some require digging deeper into the prospect’s psyche and business needs. Here’s everything you need to know about the best time of day for calling prospects that will help you close sales faster.
Best Time of Day to Cold Call
When calling a potential client or customer, the best time of day to call depends on your target customer’s schedule. Ensure you know your target customer’s work and social schedule well before calling. Then, adjust call times accordingly to ensure you call at the right time. As mentioned above, start calling early in the day, when people are generally more alert and focused. Take advantage of lunchtimes and after-work hours, when people may be more open to conversation. Lastly, call on weekends or holidays, when you are less likely to get through to a decision maker. With these call times in mind, you can set yourself up for success when calling your target customers.
The Best Day for Sales Calls
It’s important to consider the time of day when calling a customer for sales. In general, calling times that are convenient for the customer are best.
However, sales call times may vary depending on the time of year and the customer’s work schedule. The best time of day to call customers is typically the part of their workday when they are most productive and energized. This time frame can vary widely, so it’s best to research which days of the week tend to be the most successful for sales calls. Additionally, you should analyze when your team is most productive and energized to make calls. This will help you determine the best time of day to call customers based on your team’s specific needs and preferences. Lastly, you can use time zones around the world to maximize sales potential by matching call times with local time zones. Overall, it’s important to consider the time of day when calling customers for sales as this can impact how effective and efficient your sales call is.
The Best Morning Time for Sales Calls
There are many advantages to calling early morning. These include the time of day’s positive influence on the sales process, the time of day that best accommodates one’s work schedule, and the time of day when salespeople have the best chance for success. Calls made too early in the morning can be considered spam, whereas calls made during mid-morning are a good time for call-to-action and sales call.
Avoid calling too late, when people have started winding down for the day or have started focusing on their priorities for the day. Those days of the week when people are most likely to be able to answer their phone are mid-day hours between 10 a.m. and 2 p.m., which is also known as “the golden hour” of call-to-action sales call success. It’s important to identify the best time of day based on your customer’s daily schedule and habits so that you can effectively leverage the time of day you call to generate sales leads and revenue.
The Worst Time of the Day for Sales Calls
– Early mornings are the worst time of the day for sales calls.
– Many salespeople see disadvantages to calling too early in the morning, such as being less likely to get a call-back or be able to close the sale. The best time of day for calling is typically late morning or mid-day.
– Late afternoons are also difficult times to call. This is because salespeople may find it difficult to schedule a call during this time and reach potential customers.
– Lunchtime is a busy time of the day, and salespeople may find it difficult to make a call during this time. As a result, salespeople should try calling before lunch when possible.
– Finally, late evenings can be difficult times to call due to the distractions that can come with the end of the workday. Salespeople should call earlier in the day when they can best avoid these distractions.
The Best Response Time
When making a sales call, the time of day can play a critical role in determining response rate. In general, call centers recommend calling during the morning hours or late afternoon/evening hours as the best times to call. However, this doesn’t mean either time is necessarily better than the other. It all depends on your target customer’s typical work schedule and the time of day when they are most likely to answer the phone.
Avoiding peak times such as lunch and early morning is vital to maximizing response rate. Also, taking advantage of quiet times when customers are more likely to answer the phone will help increase response rate. Depending on your sales call strategy and your target customer’s needs, you can think about calling during specific time zones to maximize response rate.
Persistence Pays Off
If you’re trying to make a sales call, the time of day can be key to success. That is because calling times can vary depending on the time zones of the customer and their work hours. It’s best to call during times of day when the customer is likely to be available, as this will allow you to build rapport and establish trust quickly. Additionally, call at times that are not too busy for the customer, as this will show that you are committed and willing to provide value. However, don’t call too often or too persistently, as this could become annoying or annoying for the customer. Instead, call when it makes sense and use persistence to create a positive sales call experience for both parties.
Frequently Asked Questions
Is there any research that suggests a particular time of day for making sales calls works better than another?
Yes, there is research that suggests a particular time of day for making sales calls works better than another. According to the data, mid-morning is the best time to call prospects since people tend to be more attentive and receptive to messages at this time. They are more relaxed, in a better mood and more likely to engage in conversations mid-morning compared to afternoons or late evenings.
Calls made during the afternoon can still work well, however, strive to avoid calling late in the day as people tend to be tired and less likely to attend your call.
Ultimately, it depends on the target audience of the sales call and their preferred time of day they would like to be contacted, so always do research first before calling prospects.
How can I schedule my sales calls during optimal times for making them?
If you’re looking to make the best of your sales call and reach the right target audience at the right time, then here are some of the best practices to follow:
1. Research the time zone of your target customer and schedule call accordingly. Make sure the time of your call is convenient for the customer so that they are alert and ready to hear what you have to offer.
2. Look into peak business hours in the customer’s location. If possible, time the sales call close to a day when their work week begins or ends. This way, their work-related stress will be low and they’ll be more willing to listen to your sales pitch.
3. Avoid scheduling sales calls during holidays and vacation times since people tend to be busy with family-oriented activities during this time of the year.
4. Schedule sales calls during times that you know the customer is available and alert. Select calling hours when you know that the customer is likely to be available and attentive—either first thing in the morning or late at night.
What are some tips and tricks that I can use to maximize my chances of success when scheduling a sales call at the right time?
If you want to maximize your chances of success when scheduling sales calls, here are some tips and tricks that can help you:
1. Research the best time of day for your target audience. Different sales prospects will have different preferences when it comes to the best time for sales call. Do your research to find out the best time of day and days of the week which work best for them.
2. Consider the time zone of your prospect. If your sales team is calling prospects located in different time zones, make sure to set call times accordingly so as to not end up calling in the middle of their night!
3. Schedule sales calls during off-peak hours. This means avoiding times like late morning, right after lunch/dinner, or right before the end of the day. These are commonly known to be the worst time-slots to call prospects as they are likely busy or not available at these times.
4. Be mindful of potential holidays or special events that could affect your prospects’ availability. Some countries may observe national holidays, or days with reduced work hours, so make sure to consider this when scheduling sales calls.
5. Plan for at least one follow up call in case a prospect is unavailable the first time. It is
Which time of day should I choose, morning or afternoon?
The best time of day to make sales calls really depends on the customer’s preferences and your own schedule. Generally, early morning sales call are more productive because customers may be more likely to be available and not yet overwhelmed with their day. However, afternoon sales calls have the potential of less interruptions but may be less likely to be answered.
Ultimately, it is best to research the customer’s preferences and establish a time that works best for both of you. This could involve calling ahead of time to set up an appropriate time for the call. Making sales calls at the right time can help increase the success of your sales pitch and the chances of making a sale.
What are the benefits of calling at a certain time of day?
If you call at the right time of day, it can definitely increase your chances of success with potential customers. Early morning and late afternoon are generally the best times to call, as people are more likely to be available to answer. Avoid calling during lunch hours and in the middle of the afternoon when people are usually busy with other tasks.
Timing your call strategically can also give you an edge in developing a relationship with your customer. You may be able to get their undivided attention at certain times of day when they don’t have any other distractions. This will allow you to effectively communicate your message and build a long-term connection. So by calling at the right time of day, you can increase the likelihood of success in sales calls and customer relations.
Conclusion
Unless you’re selling time-sensitive goods like flowers or produce, calling on prospects at the best time of day should be enough to help you get through to them. Out of the three time zones we covered, the morning time zone is the most productive. It offers a clear-headed atmosphere and allows callers to catch their prospects before they start their day and get distracted by other tasks. In addition, callers can make follow-up calls later if they don’t get a response in the morning. But if calling isn’t producing results, try calling during the afternoon time zone or the late-night time zone. You might just find that your prospect is more receptive to sales calls in these time zones. Want to learn more about cold calling? Our blog has got you covered! Read our related article on how cold calling can improve your sales performance.
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